Marty Muse

Web Marketing - SEO, SEM 
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November 23, 2009

Jason #Calacanis Was Right... Report: #News Corp Considering Removing Content From #Google

Media giant News Corp. (NWSA: 12.01, 0.03, 0.25%) has held discussions with Microsoft (MSFT: 29.94, 0.32, 1.08%) about a partnership that could result in News Corp. removing its newspaper content from Google's search engine while continuing to feature it on Microsoft's online properties, according to a report in Monday's Wall Street Journal.

It remains unclear how Microsoft might compensate News Corp. for the content, and negotiations between the companies were said to be in the very early stages.

News Corp. Chairman and CEO Rupert Murdoch has been outspoken in his criticism of Google’s (GOOG: 582.35, 12.41, 2.18%) lack of payment to content providers.

News Corp., the parent company of FOX Business, is one of the largest producers of news content in the world, publishing the Wall Street Journal, the U.K.’s Sun and the New York Post, among other properties.

The Financial Times first reported the talks between News Corp. and Microsoft on Sunday.

According to the Journal and the Financial Times, the current skeleton of the deal would have News Corp. delist, or remove, its content from Google’s search engine and move it exclusively onto Bing. It’s unclear if the deal would include News Corp.’s film and entertainment content as well, the Journal and FT reported.

News Corp. is not the only major content provider to express frustration over Google’s aggregation and free dissemination of content. The non-profit Associated Press has also expressed their concerns to Google, while newspaper companies like The New York Times (NYT: 8.9, 0.24, 2.77%) have considered “pay walls” to boost falling revenues.

Via Foxnews.com

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Filed under  //   Google   Microsoft   search engine optimization  
Posted by Marty A. Muse 

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November 2, 2009

Nicholas Carr's #Atmosphere Preso - Era Of The Cloud

via roughtype.com

This will take an hour, but well worth your time.

The author of "The Big Switch", Nicholas Carr delivers his presentation at Google's one-day conference on cloud computing in London last week called Atmosphere.

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Posted by Marty A. Muse 

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November 2, 2009

When the #robots.txt just won't do

Robots Meta Tag

In addition to uploading a "robots.txt" into the root directory or perhaps as an alternative to using "robots.txt", the use of the "robots" meta tag is an option.

The "robots" meta tag looks similar to any meta tag and should be added between the head sections of your pages.

Here are a few examples:

1) This disallows both indexing and following of links by a crawler on that specific page:

<meta name="robots" content="noindex,nofollow" />

2) This disallows indexing of the page, but lets the crawler go on and follow/crawl links contained within it.

<meta name="robots" content="noindex,follow" />

3) This allows indexing of the page, but instructs the crawler to not crawl links contained within it:

<meta name="robots" content="index,nofollow" />

4) Finally, there is a shorthand way of declaring 1) above (don't index nor follow links on page):

<meta name="robots" content="none">
Here are descriptions:

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Filed under  //   robots   robots meta tag  
Posted by Marty A. Muse 

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October 31, 2009

#Sushi With Friends At Yokohama - Greenwood, IN

via animoto.com

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Filed under  //   Fun Stuff   Sushi  
Posted by Marty A. Muse 

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October 30, 2009

4:45 min Video On Media Convergence - Did You Know 4.0

via blogging.compendiumblog.com

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Filed under  //   social media  
Posted by Marty A. Muse 

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October 29, 2009

Search "Time-to-Result" Reduced - New #Google Feature For #Music

via googleblog.blogspot.com

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Filed under  //   Google   Music   search engine optimization   SEO  
Posted by Marty A. Muse 

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October 26, 2009

Insert Twitter Result Here - The Tsunami Coming To SEO


When Google and Bing start delivering real-time search results from Twitter, a tsunami will hit SEOs; forget what you think you know.

Wiki - A tsunami is a series of water waves that is caused by the displacement of a large volume of a body of water, such as an ocean.

SEO professionals for years have built/carved SERP results for customers and employers. Oh sure, we have our first-cut SEOs (Bruce Clay, Aaron Wall and Rand Fishkin) and then there seems to be a great devide; especially us in-house Search Professionals that spend 85% of our day providing value not directly associated with SEM.

Then... "Twitter signs search deals with Bing and Google" - IT Pro

What?

That's right.

Without warning, a tsunami hit. Everything SEO pros thought we knew had changed. We didn't see it coming. 

Real-time search will alter how PR, Marketing, Customer Service and Product Management view the SERP. 

Right now, there are more questions than answers.

 

 

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Filed under  //   Bing   Google   SEO   social media   twitter  
Posted by Marty A. Muse 

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October 22, 2009

Okay, #Google and #Bing are partnered w/ #Twitter. Now What? Check my easy plan!

Video via radian6.com

Now that Twitter has signed an agreement with both Google and Bing to start showing real-time search results, you can safely assume the game is changing in SEO. Here is an easy three-step plan to get started.

1. PR, Marketing, Product Management and Services will need to stay on top of "real-time" issues by identifying roles and processes for managing customer complaints/issues, incorrect information and social FUD. I've recommended Radian6 before to assist in this manner. Check this video. One of my favs.

2. Also, start adding another metric to your content creation. Ask yourself this question. Is my content worthy of someone sharing it on social channels? If so, how? Who can help with that? Another plug for providers such as AddThis and ShareThis.

3. Finally, just as Digg has it's Top 100 Diggers, Twitter and Facebook users have developed authority and are continuing to do so. You need to identify those with social authority in your niche/space/industry and befriend them. You need to develop a relationship through linking, retweets, replies and comments.

The SERP is changing and it effects most if not all of us. Stay on top of it.

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Filed under  //   Bing   Google   SEO   social media   twitter  
Posted by Marty A. Muse 

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October 22, 2009

Twitter signs partnership with Google & Bing - How does that effect SEO?

Popular microblogging service Twitter earlier this week announced that it had reached agreements with Microsoft and Google to integrate users' tweets into search results, creating a dramatically changed environment for search engine optimization (SEO).

The battling search giants will both have access to Twitter's vast store of public data in real time, enabling Google and Bing users to track trends with a high degree of accuracy. AFP reports that, under the terms of a recently signed deal with Microsoft, Yahoo will also gain access to the real-time data.

Microsoft has signed an additional deal that will give Bing and, presumably, Yahoo access to user status updates on Facebook. This will provide search engine optimization (SEO) professionals with an additional analysis tool to help them more carefully craft site content for improved search rankings.

Rumors about the Twitter deal had circulated for weeks, fed by sources inside that company who said that a deal was close. Experts say that effective search engine optimization (SEO) will have to become more responsive and more content-based in order to fully take advantage of the new opportunity.ADNFCR-1513-ID-19422094-ADNFCR

via brafton.com

Who didn't see this coming? What, no hands?

Twitter had to find a way to monetize and Google wanted in the live-search world quick and painlessly. Google also didn't want Mincrosoft having an exclusive deal with Twitter either.

It will be interesting to watch this play out and how quickly SEO professionals need to ramp up on the "Real-time SEO" idea.

What do you think? Leave a comment.

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Filed under  //   Bing   Google   SEO   social media   twitter  
Posted by Marty A. Muse 

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October 21, 2009

When #Trending Topics & Social Media Are Scammed - RIP Kanye West

By now you've seen the uproar. 

No he isn't deceased. I'm sure he and his family are upset. As they should be.

Just because your company can have it's identity hi-jacked with Social medians (see CNN) your personal life should come with a certain amount of assumed protection. This is where Social Media is still in it's infancy and just learning to take baby steps. If Social Search is becoming the "real-time" engine, then real-time data needs to be, well, real. If not, then Google and Bing won't have to worry about losing "News" traffic. Eventually, the masses will get fed up.

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Filed under  //   social media   twitter  
Posted by Marty A. Muse 

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